JAMES PEPPERELL-JACKSON

Website: www.jamesppj.co.uk | Email Address:  jamespepperell.jp@gmail.com | Mobile: +44 794 672 30 61 |

Personal Statement

Strategic marketing Leader with deep expertise in telecommunications and subscription-based growth. Over eight years’ experience managing agency partnerships, mentoring colleagues, and driving digital transformation, brand performance, and customer growth

Experience

Marketing Manager at Lit Fibre June 2024 - Present 

Set the strategic direction, defined growth priorities, and drove execution across digital, brand, and customer acquisition initiatives. Oversaw external partners and delivered measurable commercial outcomes, ensuring all marketing activity aligned with broader business objectives.

  • Strategic Marketing Leadership: Developed and executed the overarching marketing strategy for subscription-driven growth, driving a 69% increase in overall orders compared to the previous period.
  • Digital & Performance Marketing: Delivered campaigns that significantly increased daily sales averages, surpassing previous records through strategic digital optimisation and performance management.
  • Data-Driven Decision Making: Leveraged Acorn data to identify growth opportunities and optimise acquisition strategies across online and offline channels; implemented KPIs and performance frameworks to monitor impact.
  • Strategic Partnerships: Directed collaborations with external partners to drive initiatives that delivered a 300% increase in sales from affiliate channels, aligned with key business priorities.

Digital Marketing Manager at Zzoomm April 2024 - June 2025

  • Strategic Marketing & Brand Leadership: Developed and executed commercially focused marketing and brand strategies, driving customer acquisition and revenue growth.
  • Digital Advertising & Performance Optimisation: Managed a £600,000 digital advertising budget, leveraging performance analytics to optimise spend and deliver sustainable cost efficiencies.
  • Website & UX Leadership: Led initiatives to enhance website user experience, improving conversion rates while ensuring strategic alignment with external agency partners.

Marketing and Communications Executive at Zzoomm September 2019 - March 2024

  • Customer Retention & Growth: Led initiatives including the “Refer a Friend” programme, driving over 10% of monthly web sales and contributing to 1% monthly network penetration across 200,000 properties, growing the customer base to 30,000+.
  • Strategic Research & Stakeholder Engagement: Led research initiatives using insights to inform marketing strategy.
  • Brand & Digital Leadership: Defined and executed marketing initiatives optimised digital performance across campaigns. 

Marketing Assistant at Hozah November 2018 - August 2019

Delivered content, PR, and local brand activation campaigns, driving customer engagement, adoption, and brand visibility.

 

Paid Internship at PwC Germany October 2017 - June 2018

Contributed to PwC Germany’s Crisis Management team, redesigning internal systems and communications while developing project management and consulting skills. 

 

Freelance 2015 - 2020

Provided creative and consultancy services across content creation, digital media, and client engagement, collaborating with a range of international brands and local businesses.

 

 

Education & Professional Development

Coventry University 2015 - 2019 - BA Media and Communications (Hons), First Class

Dissertation: People watching people watching people: a study of Gogglebox as a framing device on television.

Hochschule Der Medien 2017 - 2018 - Corporate Communication & Media Management

Bexleyheath Academy 2008 -2015 - A Levels: English Literature, Government & Politics, Media Studies; 11 GCSEs A-B including Maths, English, and Science

Google 2020 - Fundamentals of Digital Marketing

Marketing Week 2023 - Mini MBA in Marketing

Scouting 2024 - Present - Trustee Board Member, Oxfordshire 




 

References are available upon request